Building the world's best pet care platform: a clear strategy to unify the business and drive us forward
Bringing together our unique range of products, services and advice in an integrated, omnichannel platform will drive our sales, profits and productivity, and deliver a range of efficiencies and economies.
An integrated platform
Unifying all our products and services within a single digital and data platform will deliver economies of scope. It will strengthen our category authority and expertise, accelerate our innovation and time to market, and generate a greater return on our investments.
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An omnichannel platform
Seamlessly connecting our physical, hybrid and digital channels is delivering economies of scale: it makes our supply chain and distribution more efficient, and improves our clinical and non-clinical productivity, by helping us to match the right colleague to the right task.
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A customer-centric platform
Offering pet owners an unrivalled experience will drive revenue and wallet share, create a national brand halo, strengthen lifetime value and retention, drive cross-selling, upselling and subscriptions, and make our CRM and discounting more targeted.
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